Tonight in Rio will feature a nightly mix of live play-by-play action, plus results and recaps from the earlier events of the day, as well as exclusive interviews from all the significant events and venues...⦁ Jack Osbourne seems to be the most sensible of all the Osbourne's...
The estimated TV audience for the 2016 Olympics is about 200 million and while the estimated radio audience will be lucky to hit a quarter of that size, it's still an alternative for being stuck in a car with no TV to watch.
For July, 2016 a sample of over 3,000 people ages 6 and older found that 91% had listened to traditional AM/FM radio for at least an hour in the previous week...79% spent at least an hour in the previous week listening to some form of on-line radio (on demand: Spotify, You Tube, etc.), Pure Play (digital sites like Pandora and digital audio simulcasts associated with traditional radio).
This study was done for an advertising alliance of 15 ad agencies interested in finding two data points: For automotive, traditional radio had the highest effectiveness rating by the alliance with an average rating of 9.1.
Quick-serve restaurant advertising received the highest rating by the alliance with 6.4 average rating.
Advertising effectiveness rating by platform finds that Traditional Radio's strength is in the following categories: Automotive, Restaurants, Telephone Service, Auto Dealerships, Department Stores.
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